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the NIN ARG

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Feb. 14th, 2007 | 01:58 pm
music: Nine Inch Nails - My Violent Heart

The New NIN album is being promoted through an ARG, by the same company that did the campaigns for A.I. and Halo 2.

The first clue came on the back of this new tour t-shirt...



Read all about it here, here, and here.

You should be able to find the new leaked song too if you poke around enough.

from the NIN hotline news website...

"Since information about the whole Year Zero ARG is coming in at a rate that really doesn't warrant cluttering up the front page here, I direct your attention to the Year Zero forum set up at Echoing the Sound, where it has recently been posted that the track "My Violent Heart" was found on a flash drive in a bathroom at the Libson, Portugal show. The track appears to be legitimate, and just to keep things interesting, appears to have pictures embedded in the audio that relate to iamtryingtobelieve.com, among other things."
Kudos to Trent for trying something new, album-promotion-wise.

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Comments {9}

i'm the undisputed king of this disco

(no subject)

from: erik
date: Feb. 15th, 2007 01:03 am (UTC)
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I was floored when I read that spectroanalysis of the static at the end of the leaked track revealed an image eerily similar to this one. It's fucking brilliant and creepy.

A t-shirt isn't just a t-shirt anymore, and a song isn't just a song. These buried meanings and messages are riveting.

Whoever's putting this together should be writing for Lost. They'd jumpstart that show again.

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ario

(no subject)

from: interimlover
date: Feb. 15th, 2007 01:06 am (UTC)
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if you've followed this company's previous ARG's, most of these tricks have been employed before... so that aspect isn't anything new. Still creative though.

And yeah, the spectro stuff is rad... people are saying it's a reference to the "god himself will reach his fucking arm through" line... so there might be connections between this album and previous ones.

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rob

(no subject)

from: veovix
date: Feb. 15th, 2007 03:57 am (UTC)
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the spectrograph image is viewable on several of the crypto sites tied to this campaign....they call it 'the presence'

the actual reminds me of older NiN material, it would be interesting if trent created a bit of mythology across multiple albums.

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i'm the undisputed king of this disco

(no subject)

from: erik
date: Feb. 15th, 2007 03:59 am (UTC)
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The "god himself" line seems plausible, but other people are going way overboard with stuff, trying to tie things back to Happiness in Slavery and its general commentary on societal conformity. Then one sensible poster was like, "Uhh, this is just very coincidental since Trent's been talking about the same topics his entire career." Heh. Crazy NIN fans and their webs of association.

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rob

my violent commute

from: veovix
date: Feb. 15th, 2007 03:52 am (UTC)
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Funny, I just read this post as I am listening to the 'leaked' single for the first time while reading LJ on my bus ride home from work.

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A/D/A converter

(no subject)

from: velourik
date: Feb. 15th, 2007 07:48 am (UTC)
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Have you checked out the frequency waveform excerpt of The Presence that was in the noisy addendum to My Violent Heart? Pretty rad, and reminiscent of AFX :)

Furthermore, the notion that "My Violent Heart" was leaked on Valentine's Day is comical.

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A/D/A converter

(no subject)

from: velourik
date: Feb. 15th, 2007 07:49 am (UTC)
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Should have read the other comments beforehand... eep.

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rob

(no subject)

from: veovix
date: Feb. 15th, 2007 09:33 am (UTC)
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Yeah, it is just like the stuff aphex twin did on the windowlicker album. Pretty groovy stuff, I think. Creepy too.

I didnt make a connection about it being leaked on valentines day, but now that you mention it, you're quite right! Pure comedy.

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A/D/A converter

(no subject)

from: velourik
date: Feb. 20th, 2007 03:39 am (UTC)
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new track leaked; best so far, imo:

http://www.echoingthesound.org/phpbbx/viewtopic.php?t=20515&postdays=0&postorder=asc&start=0

dig around there to read about the new spectrograph associated with it... o_0

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